Pop videos have many conventions of what people expect them to be like. The majority of the public expect pop videos to be bright and colourful also full of different flashing lights. The music video is full of close ups to show the cheerful and upbeat emotions. Although in Rihanna’s Where Have You Been music video, the close ups are of Rihanna’s face. The main eye catching close up is of Rihanna when she appears out of the water at the beginning. This is used to show her emotion of what is happening and how she feels in the situation.
The majority of Pop music videos are very bright and eye-catching, also using lights or paint to make this convention possible. There tends to be a lot of extreme close ups these tend to show the purity and innocence in the personality of the artists. This is shown in Nicki Minja music video of Starships the whole music video is made up of extreme closes up of Nicki Minja on a beach or dancing along to the song. In every single close up of Nicki Minja she is either wearing something different or her hair is a different colours. From just this music video you can see that she is very creative in what she looks like. Another convention Pop is that if long shots are used to show the artist as one with a sexual appeal. Many of the Pop music videos that use long shots are like the viewer is seeing through the artists eyes when they are singing the song.
